About Sam’s Newsletter

I write about how narrative functions as infrastructure - how the frames people borrow, the cognition they outsource, and the channels those ideas travel through shape markets, institutions, and power itself.

If this sounds interesting, subscribe. I’d be glad to have you.

About Me

I’ve been creating content since starting my first YouTube channel at 8 years old. After several iterations through high school, I got serious at 21 - starting an affiliate blog while in school, then becoming a freelance blog writer for SaaS companies and publications like AdWeek.

From there, I moved to LinkedIn ghostwriting for CEOs and founders. My original plan was to scale horizontally - stack clients into an agency. But I saw the grind of agency economics up close and realized the model inevitably watered down quality. So I went vertical. Fewer clients, higher level, better work.

That led to partnerships with fast-growing startups like Gamma and Gem, along with prominent leaders in academia, enterprise agencies, and other institutions you likely recognize.

Along the way, the work kept pulling me toward a deeper question: why do some ideas reshape industries while others die on arrival? The answer has less to do with the ideas themselves and more to do with the cognitive infrastructure around them - the frames people already have installed, the channels those frames travel through, and who controls both.

That’s what I write about here. Deeply researched essays on borrowed cognition, structural drift, paradigm collisions, and the mechanics of how influence actually works. The practical side still lives in my client partnerships, where I help founders build the kind of authority that shapes how their markets think.

I’m based in Mountain View. When I’m not working, I’m traveling (20+ countries), taking photos, or watching movies on my Apple Vision Pro.