About Sam’s Newsletter

I publish deeply researched advice on personal branding and the science of building influence.

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About Me

I’ve been creating content since starting my first YouTube channel at 8 years old. After several iterations through high school, I got serious at 21 - starting an affiliate blog while in school, then becoming a freelance blog writer for SaaS companies and publications like AdWeek.

From there, I moved to LinkedIn. What started as creating my own content turned into LinkedIn ghostwriting. My original plan was to scale horizontally - stack as many clients as possible into an agency. But I quickly realized this inevitably watered down quality and took the fun out of both the work and my life in general.

At the same time, through representing CEOs of tier-one agencies, I saw the brutal grind of agency economics up close. Both observations led to the same conclusion: scale vertically instead. Fewer clients, higher level, better work.

This approach led to partnerships with fast-growing startups like Gamma and Gem, along with leaders in academia, enterprise agencies, and other institutions.

Along the way, I developed a passion for the science of influence, which crystallized into my theory of narrative capture - that content should force markets to reevaluate themselves in the context of the author’s worldview. Today I work across platforms, applying these principles wherever founders are building authority.

I’m based in Mountain View, a short drive from Googleplex, Apple Campus, Meta HQ, and other Silicon Valley powerhouses. When I’m not working, I’m traveling (20+ countries so far), taking photos, or watching movies on my Apple Vision Pro.